The perfect message only works with the right audience.
People are bombarded with marketing messages at every turn. I have developed media plans that meet our users with awareness and utility at the moment they are open to it.
Iowa State fans focus on the forecast
KCCI takes advantage of ‘Hilton Magic’ by focusing the audience on our weather forecast. This gives people in the arena a valuable tool for planning the days ahead and gives our weather brand exposure with the loyal and engaged Iowa State faithful.
Interactive Outdoor
Dayparting, live data, and quick creative adjustments—today’s outdoor advertisements offer the opportunity to tell unique brand messages and instantly relay information. I have leveraged this technology to build brands and deliver utility to the consumer.
Listen up!
Podcasts give brands the chance to get in consumers heads. A good podcast ad doesn’t bore or overwhelm an audience who is already paying attention.
Understanding where a message works best is as important as knowing what the message should include.
I have utilized the following media platforms: broadcast/cable/satellite TV, OTT, V-MVPD, social media, digital display and video, streaming audio, broadcast radio, sports arenas, and outdoor.